Three ideas. Every week. More B2B conversions.

Signal is the no-fluff newsletter for B2B founders who want practical lead conversion tactics they can actually use — not theory, not trends.

Join free - takes 10 seconds

Read by B2B founders who are done with generic marketing advice.

Sunlight highlights a woman with short hair holding coffee.

Three ideas. Every week. More B2B conversions.

Signal is the no-fluff newsletter for B2B founders who want practical lead conversion tactics they can actually use — not theory, not trends.

Join free - takes 10 seconds

Read by B2B founders who are done with generic marketing advice.

Three ideas. Every week. More B2B conversions.

Signal is the no-fluff newsletter for B2B founders who want practical lead conversion tactics they can actually use — not theory, not trends.

Join free - takes 10 seconds

Read by B2B founders who are done with generic marketing advice.

Built for founders who’ve been at it a while.

We’re not just designers or developers — we’re storytellers, problem-solvers, and brand builders. Blending bold creativity with strategy, we craft experiences that connect, convert, and stand out in a crowded digital world.

Whats included

What’s inside every edition

One focused theme

Three concrete actions

Real-world thinking

One focused theme

Each edition covers a single area: website conversion, offer positioning, reducing sales friction, follow-up sequences, and more. No scatter-gun advice.

Three concrete actions

Not “improve your messaging.” More like: “Add a one-sentence proof statement under your CTA that names the type of client you work with.” Things you can test this week.

Real-world thinking

Written from experience running Revo Agency — a B2B web agency focused on conversions. Not theory borrowed from someone else’s blog.

The Newsletter

Here’s what a typical edition looks like

Every edition lands in your inbox on Tuesday. Five minutes to read. Actionable before Friday.

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Meet the author

Who writes it

Dan runs Revo Agency, a boutique web agency that helps B2B businesses convert more of the traffic they’re already getting. He’s worked across digital marketing from solo freelancing to international organisations. Signal is the newsletter he wished existed when he was trying to grow — direct, practical, and written by someone who’s actually done it.